The CARLAb , Inc
Est. 1999
Advanced Automotive Consulting
“You cannot design a good product until you understand who you are designing it for.”
Our Clients and Partners
Parametric Vehicle Interior Testing©
PVIT© is the outgrowth of hundreds of research projects using consumer input to create optimal vehicle interiors and resultant exteriors – designing from the inside out. CARLAB proprietary mannequins and processes allow repeatable measurement of production models to more than 40 globally recognized, and more than a dozen new, standards.
Output from this assessment is used by vehicle designers to create winning models in the world’s most competitive free markets.
Since 1999, The CARLAB has helped its clients create some of the transportation industry's most successful vehicles
Our product and service development is firmly rooted in empathic design
Since 2011, we've leveraged this development acumen to also serve the financial, consumer product and energy sectors
Consumer Research
Planning, execution, concept testing and analysis
ConsuLting & AnalyTics
Product, service, tech, data, forecasting and strategy
Design & Packaging
Design, modeling, package and engineering briefs
MODERATION & Keynote Speaker
Offline and Online (English, French and Hindi)
Meet The Team
More than 160 years of transportation experience
From OEM executive experience, to the winningest NASCAR vehicle of all time, to top-ranked FFM motocross competition, global Advanced Design direction and ArtCenter professorship
Eric Noble
Founder and President
Maeva Ribas
Design Research and Strategy
Alexander Sadowski
Analysis and Consulting
Ryan Santos
Engineering and Design
Colton Wedell
Data Analytics
Masahiko Kobayashi
Design and Consulting
Our Philosophy
Based in the center of the advanced automotive design world
The CARLAB looks for the best way to achieve insight, even if it requires an unconventional approach or yields an unpopular result
Automotive candor and insight for those who really want to know – without politics
